Mocktails used to be an afterthought; syrupy Shirley Temple-esque drinks reserved for designated drivers. Over the last couple years we’re seeing a “mocktail revolution”, driven by people choosing to go booze-free. What do you think is causing this rise in popularity of the non-alcoholic drink?
Ooooh that word… It’s Voldemort at Seedlip! Ha!
Trend wise, there is definitely a growing acceptance that better non-alcoholic options need to be considered and offered but it’s still such early days! Globally we are at the beginning of a paradigm shift in the role drinks play in people’s lives with a number of bigger cultural forces at work that mean the timing and need for quality, adult non-alcoholic options has certainly never been more relevant.
People are increasingly mindful of what they put in their bodies, where their food and drink comes from and the curation of their social media “public” profiles. These are all societal shifts that impact whether we want to drink alcohol or not and are resulting in us drinking less, but drinking better, favouring more meaningful experiences over functional “let’s go out to drink” evenings which in turn is forcing a recalibration of our relationship with alcohol.
The pressures on both the alcohol and the soft drinks industries are widely documented which coupled with our unprecedented access to health information means 2018 is set to be a defining year of balancing the scales!
What was your key motivating factor for creating Seedlip?
Creating Seedlip was the perfect opportunity to bring together my mother’s 300 year farming heritage and my father’s brand design expertise to rid the world of poor, fruity and sweet soft drinks.
Our aim is to solve the dilemma of what to drink when you’re not drinking with adult, complex non-alcoholic cocktails using Seedlip, the world’s first distilled non-alcoholic spirits.
Our story actually begins in the 17th century, my family had started farming and apothecaries were distilling both alcoholic and also non-alcoholic herbal remedies. In 2013 I was researching herbs to grow at home and came across a book online written in 1651 called The Art of Distillation that documented these ancient remedies and techniques.
I love arts & crafts so initially just began experimenting with a little copper still in my kitchen and herbs from my garden. Three months later I was out for a meal, wasn’t drinking, and asked the waitress what non-alcoholic options they had, her sad, apologetic face and offer of a fruity sweet mocktail was the moment all the dots joined and I decided to do something about it!
Two years later I was hand bottling and labeling the first 1000x bottles which sold out in London in just 3 weeks, the next 1000 in 3 days and the 3rd batch sold out online in 30 minutes!